Logistics is not just a man’s world. Women have the power to deliver and drive change in the industry. From breaking stereotypes to creating new paths, women have been making significant contributions to the logistics industry. In continuation with our Women’s Day Series, we now have insights from Kruti Jobanputra, Director, JWC Logistic Park Pvt Ltd, who believes that women are dedicated and persistent in achieving a work-life balance, which helps them make their mark in the industry. Here are the excerpts-

1. How do you think we can celebrate and honour the achievements of women in the cargo and logistics industry on International Women’s Day, and throughout the year?

Everyday is a “Present” and we all should live by the day. Over the years the number of women joining the logistics industry, is the best sign that shows the celebration and achievement that Women have received from the industry. Today, there are more number of women joining in all departments and sectors of logistics, from top management to a truck driver, everywhere you can see women joining and creating a mark.

2. Can you share any challenges you’ve faced as a woman working in the cargo and logistics industry, and also, how did you overcome them?

It has been more than 15 years since I became a part of the logistics industry, which, like any other industry, comes with its own set of challenges. For me personally, the biggest challenge was being a woman entering this male-dominated industry, specifically in container freight station, sea cargo, warehousing, and transport. However, my passion and dedication helped me overcome this challenge, and I must mention the support and guidance I received from my father, Mr. Lalit Jobanputra, who gave me the courage to face all situations.

3. How can women in the cargo and logistics industry take advantage of the opportunities created by digitisation to advance their careers and make a meaningful impact in the industry?

Today, the logistics industry is growing at a very fast pace. The incorporation of AI and technology has become a game-changer. Women in the logistics industry are now as professional and system-driven as men, changing the myth of logistics being a male-dominated industry. This shift is helping more women to join the logistics sector.

4.What advice would you give to young women who are interested in pursuing a career in the cargo and logistics industry?

The logistics industry is changing and upgrading every day, and multiple opportunities are arising for both women and men in this field. Women need to change their mindset and remove any fears about the industry. Once this is accomplished, the sky is the limit for growth. Today, women are dedicated and persistent in achieving a work-life balance, which helps them make their mark in the industry.

5.Please share an excerpt from your journey or any of your experiences working as a woman in the cargo/logistics industry.

“I have been motivated by two women in my life. Firstly, when I joined the Container Freight Station, Warehousing, and Transportation industry, there were no women in our sector. However, Mrs. Indra Nooyi broke all stereotypes in her industry and has risen to the level she has, making her my role model. Every woman can learn from her. Secondly, my mother, Mrs. Rita Jobanputra, has been a successful businesswoman herself. She ran her father’s family business, which is involved in exporting newspapers and magazines in all Indian languages. Growing up, I was inspired by the way she handled the household, raised children, and successfully managed an entire company. This left a mark on my mind, motivating me to become like her.”