In partnership with the Air Connectivity Programme (ACP), SAUDIA, Saudi Arabia’s national flag airline, has inaugurated its first direct trip to Beijing, China.

This achievement is consistent with the Saudi Aviation Strategy, which recognises the importance of air connectivity in targeting major markets such as China and accommodating rising demand from international tourists looking to see Saudi Arabia’s riches.

Ibrahim Al-Omar, Director General of SAUDIA Group said: “We are proud to expand our operations and offer new destinations to our guests,” adding, “China is a very important route for SAUDIA, and the introduction of the new direct flights to and from Beijing not only boosts tourism but also strengthens the overall economic and cultural ties between the two nations. It facilitates increased travel, trade, and people-to-people exchanges, fostering stronger bilateral relations.”

Ali Rajab, ACP’s CEO said: “This new route is the outcome of our collective efforts to further connect Saudi Arabia and China, strengthening an avenue for mutual growth. By working closely with our partners in the Saudi ecosystem, we have ensured that every traveler embarking on this journey will experience the seamless blend of hospitality, heritage, and innovation Saudi Arabia offers. “We are excited to witness the transformative impact this flight will have on both nations and the lasting connections it will create.”

SAUDIA will operate four weekly flights between the Kingdom and Beijing, utilising the airline’s extensive fleet and providing guests with a variety of convenient check-in methods, high-quality onboard services, and a comfortable flight experience that underscores the flag carrier’s commitment to excellence.