According to a filing with the BSE, the logistics business Blue Dart is changing the name of its premium service in India from “Dart Plus” to “Bharat Plus.”

In a statement, the company explained the move saying, “This strategic transformation marks a milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat”. The company added that the decision was made after “extensive research” into aligning itself with “customers’ evolving needs”.

The firm continues to link Bharat to the world and the world to Bharat, and the statement adds, “Blue Dart Express Limited invites all stakeholders to join on this transformative journey.”

The statement follows a political controversy caused by G20 invitations that were received from the “President of Bharat” rather than the “President of India.” There have been rumours that the administration may try to formalise the name change during the extraordinary session of Parliament that begins on September 18. During the G20 Summit in New Delhi, Prime Minister Narendra Modi’s nameplate also referred to him as the leader of “Bharat.