General Sales and Services Agents (GSSAs) have a crucial impact on the expansion and progress of the air cargo industry. Their role has evolved beyond being solely sales and marketing agents responsible for selling air cargo space. Airlines are now seeking entities that can oversee the complete spectrum of air cargo business operations.

GSSAs are involved in a variety of functions, including field and market studies, research and consulting, sales, customer service tasks, space management, cargo loading and flight planning, as well as operational support. Their multifaceted roles and commitment to innovation ensure that they continue to drive growth and efficiency, positioning the industry for a prosperous and sustainable future.

Apace Digital Cargo interviews prominent players in the GSSA industry to discuss the evolving landscape of GSSA in the air cargo sector. They delve into topics such as digitalisation, sustainability, expansion strategies, and the industry’s future outlook.

In a special interview with Apace Digital Cargo, Pramod Menon, Vice President – Cargo, Rainbow Aviation Pvt Ltd believes that the entry of multinational GSSAs through acquisitions or joint ventures is increasing competition for local players. However, Rainbow Aviation is well-positioned to handle any kind of competition. Rainbow Aviation has established a strong foothold across all major airports in India and is exploring opportunities to expand its presence internationally. Read more here – 

Perception on Evolving Landscape of GSSA in Air Cargo Industry: –

The cargo GSSA market is currently evolving, with the long-term survival favouring those GSSAs that offer superior services, extensive networks, and advanced digital platforms. The entry of multinational GSSAs through acquisitions or joint ventures is increasing competition for local players. However, Rainbow Aviation is well-positioned to navigate this competitive landscape effectively.

Expansion and Marketing Strategy of Rainbow Aviation & Adapting to Industry Trends:-

Rainbow Aviation has established a strong foothold across all major airports in India and is exploring opportunities to expand its presence internationally, with ongoing discussions about entering new markets. The company is also diversifying into areas such as time-critical products and charter services. Rainbow Aviation is committed to digitalisation, having developed robust internal systems, and is actively working on advancing its e-commerce capabilities.

Competitive Environment & the Future Outlook: –

We view competition as a positive force that drives industry growth and innovation. Rainbow Aviation embraces this competitive spirit, continuously investing in technology and skilled personnel across all areas of our operations. This commitment ensures that we remain a strong and effective player in the market.