In collaboration with cricketing superstar Sachin Tendulkar and the ICC, DP World, a worldwide leader in intelligent end-to-end supply chain logistics, has introduced the new ‘Beyond Boundaries’ campaign, which aims to promote cricket globally.
In order to complete this worldwide objective, DP World will deliver fifty repurposed shipping containers to grassroots cricket teams all over the world, each one outfitted with necessary gear. DP World will do this using its end-to-end network and smart logistical skills.
In advance of the 2023 ICC Men’s 50 Over Cricket World Cup, which will be held in India from October 5 to November 19, the first container was launched at NSCI, Mumbai, by Sachin Tendulkar, a new DP World Global Ambassador. A total of 210 cricket kits will be given to young cricketers from academies like Achrekar Cricket Academy and Shivaji Park Gymkhana Academy, to mention a few, while the first DP World container and 40 cricket kits will be deposited in the Chikhalikar Sports Club in Palghar, Maharashtra.
250 custom kits, each consisting of a cricket bat, helmet, gloves, and pads, are contained within each of the containers. Each container serves as both a storage space and a pavilion with seating, a scoreboard, and sun protection.
Speaking during the first container launch, DP World Global Ambassador Sachin Tendulkar said, “I am extremely happy to partner with DP World to go beyond boundaries and help make cricket possible globally. Like most young cricketers, I grew up playing for my local club I understand the importance of quality cricketing equipment and kits. Grassroots clubs are the bedrock of every nation’s cricket. It’s heartening to see DP World’s commitment to nurturing young cricketing talent not just in India, but across the world”.
“These cricket containers will provide budding cricketers a place to rest and pad up. More importantly, this can be a great step towards ensuring a safe space for girls, as the containers can be used as changing rooms. I am happy to be a part of this initiative and look forward to witnessing its impact in supporting the next generation of cricketers across India and beyond”.
The first container design was brought to life by local artist Sadhna Prasad and pays homage to the Master Blaster himself, with the first 10 containers being inspired by Tendulkar’s legacy.
Over the next five years, DP World will continue to leverage its interconnected global network across 75 countries and six continents to distribute the remaining 49 containers at strategic locations around the world; including another two during this year’s tournament, with more details to follow.
Kevin D’Souza, Senior Vice President – Business Development – Middle East, North Africa and India Subcontinent, DP World added, “We are truly proud to welcome Bharat Ratna Sachin Tendulkar to the DP World family. Sachin represents a billion dreams and has played an inspiring role in taking cricket beyond boundaries. A role model to youngsters, he epitomises hard work, determination, and dedication to perfection. These are attributes that resonate with every member of DP World as we strive to make trade flow beyond boundaries for our customers and stakeholders. We are confident that our partnership with Sachin will serve to make cricket possible for even more people across the world.”
We strive to improve what is possible for everyone as the world’s top provider of smart logistics solutions, and we are certain that this new effort will help make cricket accessible to young people at numerous venues both domestically and abroad.
Through the ICC broadcast, the Beyond Boundaries programme will be promoted throughout the event. A custom graphic will show how ten kits will be provided for every 100 runs scored in each game. All kit donations will be done through the 2023-unveiling containers.
