A strategic Value-Added Reseller (VAR) agreement has been reached between FuturMaster, a global leader in Supply Chain Planning and Trade Promotion Management & Optimisation (TPx) solutions, and DFYA, a pioneer in supply chain management. Through this cooperation, DFYA will market and execute FuturMaster’s cutting-edge solutions, accelerating digital transformation throughout the Middle East and North Africa (MENA) region.
This strategic partnership combines the cutting-edge solutions and domain knowledge of FuturMaster with the cutting-edge exobrain technology of DFYA, enabling quick entry into a vital and increasing market. The cooperation aims to improve operational efficiency and decision-making capacities in the supply chain throughout the region, with a focus on the Gulf Cooperation Council (GCC) nations. It seeks to ease their passage through a thorough digital transition.
The FuturMaster and DFYA alliance will seek to reshape the region in line with Vision 2030, Saudi Arabia’s plan for economic and digital diversification. The alliance seeks to strengthen the economy’s non-oil sectors while assisting the region’s transformation into a global centre that connects Asia, Europe, and Africa through cutting-edge technologies.
“FuturMaster has always been at the forefront of turning the complexity of supply chains into competitive advantages,” said Yacine Zeroual, EMEA General Manager at FuturMaster. “Our VAR agreement with DFYA solidifies our commitment to this mission, driving growth in the MENA region and equipping businesses with the advanced tools they need to excel within the framework of Vision 2030.”
Amine Benmesbah, Founding Partner at DFYA, shared their enthusiasm about this partnership. “Representing FuturMaster in the MENA region is a significant step towards a technologically advanced supply chain in this area. We are bringing FuturMaster’s next-generation, AI-driven solutions to the market, catalyzing the ongoing digital transformation. We’re confident that this partnership will support the region in achieving the ambitious objectives outlined in Vision 2030, and we are proud to be part of this transformative future.”
