DHL Supply Chain, the contract logistics solutions provider, opened an e-commerce fulfilment centre for Adidas at Luhari, Haryana. This site is in addition to Adidas central distribution centre, one of India’s largest centralised sporting goods facilities which is operated by DHL Supply Chain.

“Growing the Direct to Consumer (D2C) business is a strategic priority for us in our own the game strategy. In India, Adidas launched its digital flagship store and app in 2021. We further invested in this new facility in 2022 to continue to capture the potential of the e-commerce business in India as well as enhance the consumer experience for consumers shopping on our website and app,” said Neelendra Singh, managing director of Adidas India.

“We are delighted to continue our close seven-year partnership with Adidas and offer our expertise to set up world-class infrastructure to meet the growing needs of our customers,” said Vikas Anand, managing director, DHL Supply Chain, India.